THE JOURNEY…..FROM U TO SUPER “U”

DID YOU KNOW THAT YOU HAVE SUPERPOWERS???

ALL YOU REALLY NEED TO DO IS FOLLOW SOME SIMPLE TECHNIQUES TO FIND THOSE SUPERPOWERS !!!

Are you feeling that you caged in house due to these COVID-19 lock downs? Are you feeling anxiety about your future? Do you feel your current Job/Profession/business might not be relevant in the post Covid world? RELAX — FIKAR NOT !!! We all are in the same boat and I was feeling the same way few weeks back until I came across some beautiful techniques and practices which can help you discover All new version of yourself and unwrap your SUPERPOWERS…

SO ARE YOU EXCITED GUYS !!!!!

TO REACH YOUR “CITY OF SUPERPOWERS” ???

LETS BEGIN….

SOME KEY FACTS ABOUT YOU !!!!

· You are the smartest species on this planet.

· There lot of things yet to be discovered by humans like 5G , Electric Cars etc.

· People who never failed never tried anything new.

· 99% of people don't succeed because the don't get out of their comfort zone

· Being rich and powerful is not a bad thing

And last but not the Least

“What you are Looking for is right inside you”

GROUND RULES

But there are some Ground rules in this journey of finding your SuperPowers which I will be listing below. So whenever you are in doubt during this journey refer to these rules.

· Success Mindset — Always have a mindset to succeed in life. Failure is just a stepping stone and Quitting is not an option

· All human being are governed by same basic Laws of marketing/psychology.

· Learn and practice these laws everyday — Practice makes a man perfect.

· Learn Communication skills — Reading — Writing — Art of conversation — Public Speaking.

· Equip yourself with Basics of Economics. As you are already know what is your field of expertise ( eg : you will already know law if you a lawyer)

· Equip you arsenal with the CATT missile. It will be of use at various stages of your journey

· Develop a strong sense of “PERSONALITY” — Choose your favorite superhero or personalities you identify with (I like Superman or Spiderman or more real world eg. can be I like personalities like Bill gates or I am more like Steve jobs). “Personal Branding” is another strong weapon you will need to develop along the way. (Take a personality test on 16personalities.com)

Since now we have begun our exciting journey of finding the “City of our Superpowers” our 1st stop will be

NICHEVILLE

This is one the most important stage of our journey because in this village we will find our Niche. Finding our Niche is as important as finding a soul for the Body. So there are lots of good ways to find our Niche based on our talents, passion, roots, demography (environment) and basic nature as an individual. The diagram below throws light on a technical way to find your Niche…

Talent + Passion (But no Market) = Struggle

Talent + Market (But no Passion) = Fatigue and tiredness

Market + Passion (But No Talent) = Competition will defeat you

NICHE = A right mix of (Talent+Passion+Market)

Next stop.. Marketing town

Once you found your Niche at Nicheville it’s time to pick up some Principals of Human psychology and Laws of Marketing from marketing town.

MARKETING TOWN

It is Important for all of us Learn — Practice — Teach some Laws of Marketing/Psychology in our day to day lives. I am listing few below which are very basic and can be learnt easily with little focus and perseverance.

· Marketing education has a long shelf Life

· Laws of marketing is deeply rooted in Human psychology since the dawn of civilization

· Marketing is most the Valuable Investment

· Marketing cannot be outsourced and has to be done by individuals — organizations — Governments.

· Choose a Category and become a Leader in that Category — Deciding where to compete is half work done in finding Success

· Try and become Verb in your Industry (eg. Lets “JUST GOOGLE IT” — Please “XEROX THE DOCUMENTS” , or the most recent “LETS meet on ZOOM”

· If you choose a competitive Market try and create a Unique Selling Proposition for you product in the Market. (Eg you can be India competitive 2 wheeler Market with giants like Hero,TVS,Bajaj but be like Ather — A niche and now a market leader in electric scooters in India — It created a Niche for itself in the a very competitive 2 wheeler market in India)

Nowadays it is believed that everything can be done digitally but actually it’s not an either/or situation and purely depends on the Product-Demography-Budget-Target market ect. The Chart below a simple comparison based on which you can choose the right mix of Traditional and Digital

CHOOSE MARKETING TYPE BASED ON THE FOLLOWING

Having passed Nicheville and Marketing Town it’s Important for us to have a pit stop and sharpen our Communications Skills. As having good communication skills in our will help us counter various unknown events we might face in our Journey…

COMMUNICATION SKILLS

· Good Marketing is only effective with Good communication.

· Good Communication does not mean Sophisticated English.

· Write like you talk. Join conversation in peoples mind.

· Know your target audience well and what language they understand best.

· Write down your thoughts — Take notes

· Writing down something gives you clarity and something which was just a thought get manifested in real world

· READ-WATCH-LISTEN- good books,movies,Plays,Podcasts . Do not watch news or Bias content. Choose your personality type and only consume content which makes you grow and get better.

· “FEEL”- is the most advance form of Communication. If you feel the communication from Mother Nature-Your Body — Animals you can achieve your superpowers very quickly. Make friends with Meditation and mindfulness

OK STOP !!!!!!

I hope you are enjoying this journey so far because if are not then you need to go back to the beginning and read again as to why started in the first place — SUPERPOWERS.. Yes we will get there but it will get worse before it gets better. You will only start experiencing the true Bliss of Your SUPERPOWERS once we at Town called “Personal Branding” so buckle up and Type “YES” in comments column of this Blog before going ahead.

100 KM AWAY……….

Now that I have your full attention let’s get to the more serious end of this Journey. Let’s meet our Wise UNCLE ECONOMICS on the way…

UNCLE ECONOMICS

Lets see what wise Uncle economics has for us

· Knowing the basic fundamentals of economics is a must for every Entrepreneur

· Economics helps the entrepreneur make informed decisions

· A country economy grows if the avg age of young people is low. (eg Avg Age of Indians is 28 . So More young people means more people will enter the workforce resulting in more income will finally resulting in more consumption.The reverse is for Japan where the avg age japanese population is 46 so more people will be retiring — Leaving the workforce . Hence,earning less leading to less consumption)

· A bit more about Indian economy — India has a big population but not all can be your customer .

· Most of the Income and consumption comes from Top 10% of the population earning 80% of GDP.(This is Called INDIA-1 — Read Srijith pai model of India Economics)

· Most of Income and consumption Comes from either India-1 or India-2

· A typical Customers/consumer of this category have following characteristics like

Owns own house

Has a laptop

Owns an i-phone

Has Credit Card

Has a Car Annual Income more than 5 lakh/pa

Look for you customers India1 or India2. Making product for mass markets require control over large pool of resources (for Eg Telecom companies like JIO-Airtel)

The Diagram below illustrates a way look to make revenue of 1cr

Let’s assume that you want to make revenue of 1 Cr with Profit of 20% — 20 Lakh Per annum. Uncle Economics advises us to do the following

What Uncle Economic is meaning to say is that when you start your entrepreneurship journey find a market with a large population and sell small products/services to them with low MRP’s and then slowly move up the pyramid. But remember as you move up the Pyramid your product/Service need to become more sophisticated and must add a great deal of value to the end consumer.

Coming up…. CATT Missile — Integrated Mrktg — Personal Branding — SUPERPOWERS

Next we pick up our one of our strongest tool from a Professor DD — Digital Deepak — He has mastered the art of finding SUPERPOWERS and now he equips People like us on this journey with the Missile Called

CATT MISIILE

So now let’s understand what Professor DD Tells us about this Missile and how do we deploy it to find our SUPERPOWERS

SUPERPOWERS = Niche ^ CATT

Attach your niche to the principal of CATT and it will just launch you into Orbit where you find your “CITY OF SUPERPOWERS”

1. NICHE : You already have your Niche by now which you found in the Nicheville

2. [C] — CONTENT: Create meaningful content that attracts people from your Niche. Blogs, Lead Magnets, Live webinars etc.

3. [A] — ATTENTION : Drive Traffic/attention to your content using SEO, Social media, Paid ads and referrals

4. [T] — TRUST: Build trust with your audience with trip wires, Marketing Automation , Retargeting and Deep trust Building.

5. [T] — TRANSACTION — Convert your Leads into customers with your natural sales methods

INTEGRATED DIGITAL MARKETING

The above diagram is Flowchart of how we deploy the CATT framework to NICHE.

Digital marketing is not about doing only one thing but creating a kind of Funnel or machinery which will help you create a beautiful system to deploy all the tools of modern digital marketing and attract more and more people into your environment.

The more you practice this complex system the more good you will get at it and willhelp you reach your goals/ SUPERPOWERS faster

LEARN — PRACTICE — TEACH — REPEAT

AND YES !!

HERE WE ARE !!!

AT MY FAVOURITE TOWN Of…….PERSONAL BRANDING

WHAT COMES TO YOUR MIND WHEN YOU HEAR THESE NAMES

NARENDRA MODI

ELON MUSK

STEVE JOBS

BILL GATES

KUNAL SHAH

RICHARD BRANSON

The above names are eg of Personal branding done perfectly. These names are bigger than the company they represent. It’s safe to say that they achieved their SuperPowers. Let’s understand how you can also do it with some simple technique Learn — Practice — Teach — Repeat.

PERSONAL BRANDING BASICS

· The best KNOWN will always beat the best

· People want to hear from PEOPLE , not from Brands

· Digital Deepak is bigger brand today than many digital marketing companies because its personal and deep

· Elon Musk has a bigger following than SPACEX or TESLA

· Downside: Personal brand cannot be invested in — You can invest in APPLE but not Steve Jobs

· Upside: A Personal brand can give rise to many brands from his/her influence

· A Personal brand becomes an influencer and brand ambassador for companies they run

THE FINAL FRONTIER

MASS TRUST BLUEPRINT

· LEARN — Learn a new skill (Niche) through concepts, facts, and procedures. Understand the concept — Remember the facts — Practice the procedures (Read the Book: Ultra Learning)

· WORK — Put your new skill to work. Go from practice to implementation in the real world. It will give you a “Proof of Concept”. (Work=Job/Freelancing/Own projects)

· BLOG — Write about what you have learnt and experience through your work. When we write we understand it better. BLOGGING helps you build your personal Brand.

· CONSULT — Now that you have a personal brand through your BLOG, have work experience and have learnt the fundamentals. Start consulting business instead of working for others.

· MENTOR — Mentor others who want to become like you.(See you getting closure to your SUPERPOWERS now).Giving does not mean you loose something but it helps you GROW as a person. Bringing up someone with you is the greatest service you can do to humanity

· START UP — Start your own product or service business with the understanding you have developed about the market.

CONCLUSION AND SUMMARY OF OUR JOURNEY……

You are not alone if you’re feeling a sense of depression or anxiety in the current scenario

This a Great time to Offload your worries and discover the Superpowers in you.. AND LOOK AHEAD

There are simples TECHNIQUES you need to learn and practice to get your SUPERPOWERS…

DO YOU FEEL IT ALREADY !!!!!!

DID YOU GET A RUSH OF CONFIDENCE AFTER READING THIS ARTICLE

YES THOSE ARE CALLED SUPERPOWERS — SELF CONFIDENCE –POSITIVITY — HOPE — LIGHT !!!!!

DIFFERENT PEOPLE CALL IT BY DIFFERENT NAMES !!!!

SO GO AHEAD AND START YOUR JOURNEY TO FINDING YOUR SUPERPOWERS !!!

If you like what you read today. Please like this BLOG and answer few questions for me

1) DO YOU AGREE THAT WE ALL HAVE SUPERPOWERS??

2) DO YOU WANT TO TAKE THIS JOUNEY WITHIN YOURSELF??

3) NAME ANY 5 SUPERPOWERS YOU WANT !!!!

Next articles will be all about Passing on this knowledge to others and creating a community of Superheros — AVENGERS

Hari Om Tat Sat !!!!